Everybody loves a good David vs. Goliath story. And with Google being the inevitable Goliath, there have been many David’s to come along, but none have been able to take down the giant (so far). Nonetheless, it is still fun to sling rocks at the big guy any chance you can get.

Although My Local Lookup might be one of the smallest David’s to come down the pike, we thought we’d take a shot at Google and Yahoo at the same time. After all, we’re targeting the local arena – which is an area that the majors have not put much focus into. You can’t blame them , really, there’s too much money in their current business model. But we can point out their flaws. Bing is trying to go down the same road (as us) with their new television campaign – pointing out the information overload experienced with search engines today.

Now, more than ever, with so many millions of new web pages being indexed each month, do we need more local search directories to help local businesses. We don’t have the ad dollars that Microsoft has to promote Bing (did that really have to be said?), but by partnering with local television stations around the country, slowly My Local Lookup can get into the heads of consumers.

This blog is dedicated to small businesses around the country. We’ll talk about creative ways to get your business more exposure through technology, local search and social and traditional media. Who knows, maybe we can just start a new David Army.