Rev Up announced today another great feature built into MyLocalLookup. We continue to lead the way in local search when it comes to developing new ways for our customers to get the most opportunity within Local Search.

My Local Lookup, a local search engine similar to a Yellow Pages on line has now incorportaed video players into their search results.

About 6 months ago, we announced how we’ve incorporated Twitter results into MyLocalLookup searches and now we’re the first to announce that we have videos within our search results for our paying clients. It works like this…

When a consumer is on one of our stations websites like WKBW.com. (This is one of our stations however someone can go directly to MyLocalLookup and get the same results.) they type in a keyword like Auto in Buffalo, NY and the search results appear. Pretty impressive as the first 6 listing are paid advertisers and their video results appear before any of the free results.

We are also building in video players to all our landing pages that consumers can access through our station partners. This gives the local business so much exposure and we are delighted to introduce the new players.

Keep coming back, we have more features and new partners we’re adding all the time!

Now this is the kind of story I like to read… A newspaper company finally getting it! I found this story and of course, had to give my opinion. I wrote earlier about the merging of big companies and how, in my little brain, feel that those types of mergers are worthless to you and me.

But this little merger makes me scream with joy! In the big picture I’m not sure it really means a whole lot as far as competition but I like hearing about a small company with a great idea who though may not get hugely rich from it, they do get the reward of selling their idea. WikiCity has some great potential. There are many cities not yet populated within the site but it is farily new, less than a year old.

The Omaha World-Herald Co.’s flagship publication is the Omaha World-Herald, with a 200,000 Sunday and a 160,00 daily circulation. This opens the door for great growth opportunity and shows me that Omaha World-Herald is a great company. They are looking to the future, they know that they can’t grow just being a newspaper. I like that kind of thinking. You can read more here at Nieman Lab.