Today in business… that kind of thinking would soon put you “out of business”. I read an article I will subtitle as How Social Media Enables Social Change written by David Needle, who quotes a lot from the famous Clay Shirky. Between these two people, one can easily keep up with the trends in business today.

How should we use Social as a tool for business? What are the best Social sites to utilize for my business? These are both great questions and finding the answer is the tricky part. With the rise of Facebook, MySpace, YouTube and other social networks, Shirky said the media landscape is increasing in both size and visibility. This is so true!

Finding what works for your business is not easy and my recommendations is that you educate yourself as much as possible. We have to learn what works and what doesn’t work. We have tried at least different 100 things before we found one that worked. When we found one that worked, we stuck with it until it ran it’s course than guess what, we tried something else. Sounds crazy but it’s all about being seeing what sticks.

As business owners, we have to take the time to make a “change” within our communities and to try new things. The same applies with using Social Media, get in there, get down and dirty and learn. Read great articles like the ones linked here. Educate yourself and make things happen.

If a business doesn’t have the money to hire a big fancy SEO company then you must get in there and do it yourself – that’s the only option! We’ve done, thousands like us have done it and now you need to do it!