What The Yahoogle » Google

CPSA: The New Pricing Model For Social Media?

Jeff Palmer — Tue, 04 Aug 2009 21:05:21 +0000

I read an article today titled CPSA: The New Pricing Model For Social Media? on MediaPost and I found it to be very good, especially for those people who are still trying to grasp all the ways of advertising online…

The article was written by David Berkowitz who is the director of emerging media and client strategy for Digital Marketing Agency 360i

And Mr. David Berkowitz believes its time for a new model… The articles covers the new pricing models for Social Media and also covers pricing models that are in place today.

Let’s first take a look at some current options;
• Cost Per Impression; better known as CPM
• Cost Per Click Impression; better known as CPC
• Cost Per Action Impression; better known as CPA
• Cost Per Engagement Impression better known as CPE

I think it’s worth your time to venture over and read David’s article – I find his insight to be very useful and I always learn something new from his writings.

Meet our friends at Grow Map

Jeff Palmer — Mon, 20 Jul 2009 17:12:55 +0000

Whenever we learn about a blogger who focuses on local search, our goal is to give them an “atta boy” for keeping it real. Recently we ran across a website that we feel deserves a mention and a read, especially if you’re into bloggers and learning more about local search…

So without further ado, please meet GrowMap

GrowMap is a blogger who’s sole entention is to educate businesses about, you guessed it, Local Search. Today, more and more businesses are capitalizing on the benefits of local search engines. There are a lot out there and the question is, which one is best for your business…?

That’s why we’ve started What The Yahoogle, a place to learn more about search, local search and the best places for you to learn about Local Search. We’ve just started so stay tuned and check back often.

The Start of What the Yahoogle

Randall Duncan — Fri, 17 Jul 2009 23:08:54 +0000

Everybody loves a good David vs. Goliath story. And with Google being the inevitable Goliath, there have been many David’s to come along, but none have been able to take down the giant (so far). Nonetheless, it is still fun to sling rocks at the big guy any chance you can get.

Although My Local Lookup might be one of the smallest David’s to come down the pike, we thought we’d take a shot at Google and Yahoo at the same time. After all, we’re targeting the local arena – which is an area that the majors have not put much focus into. You can’t blame them , really, there’s too much money in their current business model. But we can point out their flaws. Bing is trying to go down the same road (as us) with their new television campaign – pointing out the information overload experienced with search engines today.

Now, more than ever, with so many millions of new web pages being indexed each month, do we need more local search directories to help local businesses. We don’t have the ad dollars that Microsoft has to promote Bing (did that really have to be said?), but by partnering with local television stations around the country, slowly My Local Lookup can get into the heads of consumers.

This blog is dedicated to small businesses around the country. We’ll talk about creative ways to get your business more exposure through technology, local search and social and traditional media. Who knows, maybe we can just start a new David Army.

Check out our latest TV commercial!