While Google still is the dominating search engine, local search is growing by leaps and bounds. 40% of all searches have a local intent – that is a number all businesse should sit up an notice!

Americans conducted 15.4 billion searches in March, with Google Sites accounting for 65.1% search market share, followed by Yahoo Sites at 16.9%, and Microsoft Sites at 11.7%. The Ask Network captured 3.8% of the search market, followed by AOL with 2.5%.

So where does this leave Local Search? As a searcher’s location becomes a standard bit of metadata to be factored into the PPC bid process, geotargeting is likely to become the norm. On the other end of the geotargeting search equation, we see that landing pages are somewhat neglected. Survey results showed that few marketers were taking advantage of geolocation-specific messaging once the searcher clicked through. For retailers, in particular, this is a huge missed opportunity.

Social sites can also help marketers find consumers that purchase wine, clothing and cars. “People who have expressed intent are accessible here,” he says.

Video also presents another opportunity. More than 174 million U.S. Internet users watched online video in February, according to comScore Video Metrix. Video viewers on Hulu watched content on average 2.4 hours per viewer.

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As you all know, we are fans of local search – we’ve written about it, we have even partnered with a local search directory called MyLocalLookup. Well, we now have something new to tell you about. It’s called Local Proud! continue reading »

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A friend of mine recently wrote this on LinkedIn and it has turned out to be one of the most commented post ever. I felt it was good enough to see if we can create some new comments here. continue reading »

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Having worked around the country with small businesses, I am finding more and more small business saying no to a website for their own business. And many consumers seem not to think less of them for doing so, according to Discover Small Business Watch. continue reading »

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Rev Up announced today the initial launch of The Congregation Pages, a niche local search engine connecting Churches and it’s members’ businesses with other members of the Church… continue reading »

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I recently asked the question to a few small businesses and clients that I’m close with around the country… How effective has Local Search been for your business.  The answers that I’ve been given have been all across the board, some good, some bad but more over what most people say to me is “we don’t use it at all” 

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Texas Mexican Restaurants… I love it when a real blogger takes notice of a nice website and takes the time to write about it. We’ve talked about Growmap.com before

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Now this is the kind of story I like to read… A newspaper company finally getting it! I found this story and of course, had to give my opinion. I wrote earlier about the merging of big companies and how, in my little brain, feel that those types of mergers are worthless to you and me. continue reading »

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Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website.

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Well, maybe it’s not all that new but we are finding more and more search directories like this one. WTY has stumbled upon a very nice little restaurant directory – and if you live in Texas, you’re going to love this site… continue reading »

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