Like most of us here we are trying daily to figure out this Social Media platform and how it can benefit out business and our life’s. There is a part of me that thinks Social is the way to communicate however I often feel that I really don’t have a clue about how this stuff works… continue reading »

Popularity: 1% [?]

While Google still is the dominating search engine, local search is growing by leaps and bounds. 40% of all searches have a local intent – that is a number all businesse should sit up an notice!

Americans conducted 15.4 billion searches in March, with Google Sites accounting for 65.1% search market share, followed by Yahoo Sites at 16.9%, and Microsoft Sites at 11.7%. The Ask Network captured 3.8% of the search market, followed by AOL with 2.5%.

So where does this leave Local Search? As a searcher’s location becomes a standard bit of metadata to be factored into the PPC bid process, geotargeting is likely to become the norm. On the other end of the geotargeting search equation, we see that landing pages are somewhat neglected. Survey results showed that few marketers were taking advantage of geolocation-specific messaging once the searcher clicked through. For retailers, in particular, this is a huge missed opportunity.

Social sites can also help marketers find consumers that purchase wine, clothing and cars. “People who have expressed intent are accessible here,” he says.

Video also presents another opportunity. More than 174 million U.S. Internet users watched online video in February, according to comScore Video Metrix. Video viewers on Hulu watched content on average 2.4 hours per viewer.

Popularity: 1% [?]

Having been in business for 17 years and built 2 companies, our team understands what it takes to build a profitable business. Having said that, there are ups and downs when you are self employed when it comes to those profits. There are some factors out of ones control, the last 2 years national economics are one example. continue reading »

Popularity: 1% [?]

A friend of mine recently wrote this on LinkedIn and it has turned out to be one of the most commented post ever. I felt it was good enough to see if we can create some new comments here. continue reading »

Popularity: 1% [?]

Having worked around the country with small businesses, I am finding more and more small business saying no to a website for their own business. And many consumers seem not to think less of them for doing so, according to Discover Small Business Watch. continue reading »

Popularity: 1% [?]

As Social Media continues to be a huge part of what Businesses need to do in order to help build their brands, I wanted to put together a list of websites that can help you get even more “social” with your business. continue reading »

Popularity: unranked [?]

It’s the buzz everywhere… Local Search! How does one get their business involved with local search and make it work. That is the million dollar question… continue reading »

Popularity: 1% [?]

I am often speaking to our clients about the need for change in business. Business is all about the ability to adapt and to change on a dime. Now if you ask some of the “old timers” who were here before the invent of the Internet, they would say… “stay the course” and “it’s the way we’ve always done it”… continue reading »

Popularity: unranked [?]

I read an article today titled CPSA: The New Pricing Model For Social Media? on MediaPost and I found it to be very good, especially for those people who are still trying to grasp all the ways of advertising online… continue reading »

Popularity: unranked [?]